ICP Scoring Rubric B2B SaaS Definition: Best strategy for Lead qualification and Increased Revenue
Generating leads is a well-explored topic in SaaS, but it is a half job done, as good as none. In B2B SaaS, the primary task is to distinguish between the right leads and the wrong ones. Merely, high lead volume cannot promise success. Almost 60% of the leads generated are unqualified, and only 15-25% are…