B2B SaaS Marketing in 2026: Trends, Funnel & Best channels
Attracting a business for a SaaS product is more complex and challenging than attracting a consumer, as impulsive and emotional triggers are less effective in B2B. In B2B marketing, decisions are rooted in data, facts, and long-term planning. Commitment is made after a deliberate process and approval from multiple decision-makers. Unlike B2C marketing, B2B marketing…