Best SaaS Explainer Video Platform Free: Powerful SaaS Explainer Video Tools
Introduction:
In the modern digital economy, businesses spend millions of dollars to capture customers’ attention. It has become the new currency, and every business wants to cash it. SaaS companies rely on explanatory videos to catch the eye of their customers, spark curiosity, simplify their complex features, and boost conversions. However, making high-quality videos can overrun your budget and is out of reach for startups and small businesses, as they struggle to balance growth with limited funds.
Here comes the best SaaS explainer video platform free. It provides them a level playing field to demonstrate their product features, improve user onboarding, and increase conversions without charging a penny.
In this blog, we will explore the best free SaaS explainer video makers that provide easy-to-use tools for creating professional demos and animated tutorials within your financial limits. learn their features, benefits, and some of reliable free SaaS explainer video platforms.
Importance of Explainer Videos for SaaS Companies
Before diving into the best SaaS explainer video platform, let’s learn the importance of explainer videos in SaaS marketing, that why these tools are useful in the SaaS market
Simplify complex ideas:
SaaS products are technically very complicated, and their complex ideas need explanation and proper guidelines. So, explanatory videos do the job by breaking down their complexities. In its initial stages, Slack used these explanatory videos to simplify its functionalities, which establishes its unique value proposition in the communication market.
Boost engagement
Reading books and learning through text is no longer a common practice in today’s generation. They learn more through videos instead of text. Studies reveal that viewers are 95% more likely to retain a message when delivered through a video instead of text. So videos give a sharper edge in persuading and informing customers.
Higher Conversions
EyeView Digital suggests that placing a video on your landing page can accelerate your conversions by 80% as it holds answers to the majority of customer queries. Dropbox has gained millions of users mainly because of its simple and engaging product explanatory videos.
Build Trust
Seeing wins more credibility and trust than any other sense. Prospects trust your product more when they see it in action. Demonstrating your interface and features clears their doubts and encourages them to take action, leading to a purchase.
Cost-effective marketing
Heavy spending on marketing drains your budget. You can make a cost-effective move by opting best SaaS explainer video platform for free. It allows startups to test their content, evaluate outcomes, and adapt efficiently.
Top Features of a Free SaaS Explainer Video Platform
While choosing a free SaaS video maker, it is important to look for the following features. A strong platform has all of the following:
- Drag and drop editor works with clicks and allows you to see instant changes. You can drag elements and drop where the layout feels right. It saves your time by reducing production time, and even non-designers can produce content as no code is needed.
- Pre-built SaaS templates: These platforms have plug-and-play templates especially designed according to the SaaS use cases that allow you to quickly create your demos in no time.
- Custom branding tools: Branding is crucial for your unique identity in the SaaS market. Consistency among branding tools like logos, fonts, and colors fosters trust and confidence in your product.
- These platforms offer animation and voiceover support to give life to your ideas. It turns static features into motion or visual stories to improve viewer retention.
- SaaS explainer video platform free offers multiple export options, which means you can save your video in different formats and sizes as per the requirements of various platforms like LinkedIn, YouTube, etc.
- Best free SaaS explainer video platforms also offer Collaboration features for distributed teams and allow members in different locations to edit and review the video instantly.
Best SaaS Explainer Video Platforms free tools:
- Animaker
Animaker is especially designed for SaaS and is known for its beginner-friendly platform that offers a drag-and-drop editor and pre-built animated templates. It does not require any coding and works only with clicks. Its free plan allows startups to create watermarked demo videos for testing.
- Why it works: With animations and pre-made templates, you can swiftly explain your workflows and show the entire customer journey from signup to payments in only a few seconds, making it ideal for onboarding films and brief SaaS lessons.
- Drawback: Its free plans have watermarks, limited export options, and heavy animations may not suit those who want to keep it minimal and simple.
- Powtoon – SaaS Animation Video Platform
It is one of the most trending and reputable SaaS video marketing platforms. It offers accessible animation tools to translate complex technicalities into easy-to-understand visuals.
- Case: HubSpot employed Powtoon-style animation to untangle the complexities of CRM onboarding by creating cost-effective, engaging, and digestible content.
- Best For: It is known for its engaging animated videos and illustrations to educate customers and communicate ideas effectively.
- Biteable – SaaS Product Tutorial Video Platform
It is a free SaaS video creation software with stylish templates. It is specially designed for short onboarding clips without extensive editing skills.
- Best for: It speeds up production and delivers high-quality and professional-looking videos without any prior video editing experience.
- Downside: It provides minimal customisation and charges a premium price for advanced features. It is user-friendly, but those seeking greater control find it limiting and expensive. Lagging performance is also an issue.
- Canva
Canva is often tied to graphics by audience, but its free video maker feature is ideal for SaaS brands. You can upload your own media in pre-built templates and instantly get an SaaS explainer video.
- Best for: producing films rapidly using templates, exporting directly to landing sites, and collaborating with distributed SaaS marketing teams.
- Vyond (Free Trial) – SaaS Onboarding Video Creator
Vyond is specifically designed for B2B SaaS companies to craft professional onboarding content. It delivers animated tutorials, short videos without needing a credit card. You simply need to sign up with your email and start using the free trial.
How to Use Free Explainer Video Tools Effectively
A video tool alone, without any planned strategy, cannot produce a professional and impactful video. Below is the strategic process to maximize the outcomes:
- Define your goal: What is your objective behind making this video? Is it a promotional video, onboarding guide, or marketing campaign? You have to be clear about the goal.
- Keep it short: Your video should convey its point between 60-90 seconds, as SaaS buyers are busy decision makers. Try to address the point they are looking for in the shortest possible time.
- Use SaaS branding: Use your brand colours, fonts, and logos inside your video to ensure consistency.
- Add captions: Adding captions to your video is very important; otherwise, your message may not be delivered to viewers because there is a constant risk of customers watching videos without sound.
- Optimise for SEO: Include keywords like “SaaS demo animation tool” in your descriptions and title to make your content understandable for search engines and improve visibility.
Using Free SaaS Explainer Video Makers Benefits in 2025
- These best free SaaS explainer video platforms are cost-saving as they do the job of professional agencies for $0.
- Faster content creation: These free platforms offer free pre-built templates that speed up your video production and save your hard work hours.
- Accessibility: These platforms are accessible to anyone over the internet, so they offer easy access to distributed SaaS teams.
- Scalability: These platforms are scalable and suit startups that require multiple tutorials as their product evolves.
- Marketing reach: Videos can be reused in blogs, ads, and customer success stories.
Conclusion
Top SaaS explainer video platform free choices enable businesses to create professional demos, high-quality promotional videos, and engaging tutorials without your bank account. Animaker, Powtoon, Biteable, Canva, and Vyond are some effective tools for engaging audiences, explaining features simply, and boosting conversions.
If you are a SaaS founder, utilize these tools to make engaging videos that will drive growth, improve user onboarding, and build stronger brand authority.
FAQs
What are some free SaaS explainer video platforms?
Animaker and Canva are ideal for beginners, but if you are looking for animation, then Powtoon is the best option.
How can I create SaaS onboarding videos for free?
The best SaaS explainer video platform’s free plans allow you to create professional videos without any fee.
What is the ideal duration of a SaaS explanatory video?
The sweet spot is 60-90 seconds. It is the ideal length for your SaaS explanatory video
Can I export SaaS videos without the watermark from Animaker?
In free versions, you cannot remove the watermark; You have to upgrade to premium to remove the watermark.
Do videos made from free tools have an impact?
Yes, even these free tools create professional videos that enhance user engagement and help them understand your product.
CTA
Try the best SaaS explainer video platform free to give your brand the professional edge it deserves and bring your SaaS story to life.
